Iphones/Iproducts

This is simple.

Ask any Iphone wielding Gen-Y  why they have an Iphone. You may get a blank look. Why is this? This is because they dont know why they have an Iphone. They don't know why they paid 10 times the price of a normal phone for an Iphone. They don't know why they 'have' to upgrade to the new model as soon as it comes out.
What they do know, is that all their friends have one, but they dont know why all their friends have one.
But they do know that this makes them want one.
Apple must be rubbing their hands together, they barely need to market the phone, because Gen-Y is creating a need where previously there was a want.
Obviously, I don't have an Iphone, but I'm told, that their functionally is not very good. So why such a demand for a poor product? Simple, most owners use 0.0001% of the functionality of the Iphone, if they were to try and use them to there full potential, my guess is they'd see that they were rubbish.Which adds further weight to the fact that most folk have no idea why they have them.

Ipods, make an MP3 player which has a non replaceable battery, great. 2 years down the line you have a dodgy dude on a market stall replace the battery. Still the battery doesn't work properly, why? because there is software in the Ipod which self calibrates the available battery charge, but it cant recognize a new battery, so it still thinks its the old one with a duff battery. So your new battery has a full capacity battery, but the Ipod thinks its the old one which isnt able to hold charge. Hmm, great product.