The marketing geniuses worked hard on this one.
Sell an 'energy' drink which claims to give energy from caffeine, but actually provides it from sugar.
Then, make a sugar free 'energy dink' which gives energy from caffeine.
Thats a great theory, clearly aimed at Gen Ys, because caffeine has no energy, it's a stimulant.
It amazes me that they can get away with this, but I guess Gen Y doesn't know any better.
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